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National Year of Heritage 2013

What is heritage? How is it created? To whom does it belong and how does it impact contemporary communities? The Year of Heritage brought together all of Estonia to investigate these questions. The Year of Heritage was a nationwide campaign initiated by Estonia’s Ministry of Culture in 2013 and organised by Estonian Folk Culture Centre. The campaign’s slogan - "there is no heritage without an heir" - hints at its mission: introducing everyone in Estonia to the national and European heritage that is his or her birth right. Though "heritage" is an abstract and elusive concept, the campaign's organizers chose to celebrate heritage in all of its complexity and nuance rather than choose a narrower and easier to execute theme. This broad-based approach to heritage allowed the campaign to pursue a diverse set of goals. Specifically, the organizers outlined six facets of heritage, which the campaign would stress. They were: heritage’s universality and need for protection, its role in everyone’s daily life, its continual production, its need for interpretation, its economic value, and its role in sustainable development of communities.

Over the course of 2013, the campaign saturated public life in Estonia with programs, competitions and events designed to promote awareness of these six aspects of heritage. In order to share these messages with as many elements of Estonian society as possible, a wide variety of venues and media were used to explore an even wider array of substantive heritage. Tens of exhibits, voluntary working days, study tours, dance and song workshops, concerts, and conferences were put on all over Estonia. Some groups of people were specifically targeted for inclusion in the Year of Heritage; there were more than a dozen nationwide initiatives designed especially to help children engage with heritage.

Costs

Total budget 275 668 Euros, including Ministry of Culture 201 735 Euros and Government Office 73 933 Euros. Additionally, in-kind contribution from private corporations, voluntary work and funding from municipalities, partners, on-site organisers etc.